Export of raw cane sugar in the hands of farmers
San Jose, 31 Jan (CSF)-Sugar exports in Peru are carried out by the hands of the organized farm families of the Serranía de Piura and its agrarian cooperative Norandino.
Corroborated by the enterprise Agrodata Peru, they indicate that in July 2016, 88% of the total exports of sugar in the country corresponded to Norandino, while the remaining percentages were divided between a private company (5%) and two other organizations of small producers.
They also indicated that the main importer of Peruvian panela (raw sugar cane) continues to be Italy with 63% of the total exports, followed by France with 20%, Germany (8%), Canada (5%) and Spain (3%). Most of the countries, whether by chance or coincidence, are Norandinos greatest commercial allies, such as Alce Nero, COOP in Italy, Ethiquable and Café Michel in France and Camino in Canada. The information that corresponds with July 2016 can be found in the historical data of the export leader’s website.
The supremacy of Norandino in terms of exporting is not new, this leadership has been sustained by being pioneers in the production and export of raw cane sugar in Peru for more than 12 years. It has been the arduous task of quality management, technical assistance for the farmers and the pursuit of commercial and political allies that made this possible. It takes just a quick scan on the panela market in Latin America on the Internet to verify the exporting role of Norandino for over a decade. For example, a 2008 report by the Venezuelan data firm Panela Monitor points out Italy as the main import country of the Peruvian raw cane sugar with 67% of the total sales abroad and a volume of 66.3% equivalent to 411t. The runner up was France with 23.1% and a volume of 124t. Although the document does not mention the origin of exports it is clear that the sales are from Norandino because of exporters in Peru and predecessors in the Italian market. The report confirms the role of small producers in the social and economic development of the country along with the dynamism that it created as a company generating foreign capital for the Peruvian economy. And all of this without having to be a private company or receive foreign capital, but rather, a rural associative enterprise, an agricultural cooperative owned by campesinos.
The Peruvian raw cane sugar industry was born and raised in the context of small-scale farming and continues to be concentrated in the hands of Peruvian farming families who this year are projected to reach exports of 2,198.48t as a result of the growing demand in Europe.
Good to know:
In 2004 Norandino became the first cooperative to export sugar in Peru, maintaining its position even now as the first business and provider of panela with the highest volume exported.
Last year Norandino exported 1,414 t in total of panela with Alce Nero as the number one trade partner (1,104t) and Ethiquable coming in second with (265t).
Norandino received the award Top Exporting Company 2016. This year they have expanded their market to Denmark and Germany through Chokolade and the supermarket chain Gepa.
translated by Jesse Trace